Wednesday, 6 April 2011

Peer Assessment of Shyam's group

The concept of the campaign- Cruelty to Children MUST Stop FULL STOP- is amazing. However, this is already a campaign by the NSPCC. It could have been more effective if either had put made their own or if it had a more specific aim (for example, to make people report any abuse they see) The idea of saying stop cruelty is just too big to do in one campaign. The leaflet is good because it contains features that make a leaflet good such as a personal story. Despite this, we believe that the personal story was very simple and needed more description. Also the facts are good but there is too many therefore it isn’t well balanced out with other techniques. We thought the TV advert was very emotive because of the choice of music and also it was descriptive. To make it even better, the group could have made the advert shorter because five minutes would cost a lot to air and, honestly, would bore people. It also needed to be slightly less informative and focus on using their own pictures and videos rather than a current NSPCC advert. Overall, we think this pitch should be excellent after a few tweaks. It should contain all that we have written above and then it would be very persuasive and make people want to donate. We think that the most effective pitch was not this one. It was Jordan’s group’s one because it was extremely informative of the techniques and it was a decent advert too.

Our Pitch


Friday, 1 April 2011

Our Advert

Thursday, 31 March 2011

Sunday, 20 March 2011

De-constructing a NSPCC leaflet

What NSPCC do:
- Help children who have been physically or mentally abused.
- Help children have a happier life.
- Send out professional people to keep children safe.

Good points of the leaflet:
- It is extremely informative.
- Tells us about what our money can do for the children.
- Contains real life stories to help us understand the situation.
- Good use of emotive language.
- Sometimes involves the reader.

Bad Points:
- It is extremely long so people couldn't just read it quickly, therefore less people will be bothered to read.
- There is a lack of pictures.

NSPCC Campaigns


  • Ensure that funding of frontline children’s social services is protected
  • Tackle child neglect
  • Ensure that children are effectively protected from abuse in all sports settings in Wales.
  • Ensure that vital child protection reforms are fully resourced and implemented, following the tragic death of Peter Connelly and other child deaths since.
  • Continue to fund helpline services for children and for adults concerned about the safety or welfare of a child. 
  • Tackle domestic violence from a child’s point of view.
  • Make the internet safer for children.
  • Strengthen the role of the Children's Commissioner in England to act as a genuinely independent voice for children.
  • Provide resources for vital therapeutic services for children who have experienced abuse.


  • Professionals must have direct contact with the child concerned
  • Training for social workers and other professionals so they can recognise the signs of child abuse
  • Independent chairs for local safeguarding children boards (LSCBs). 

    The campaign began after the tragic abuse of Baby P.

NSPCC run helplines for children who are worried or going through a painful experience.

  • Sharing of child abuse images to be blocked
  • Children who have been abused, and had pictures or films of this abuse appear on the internet, to receive care and support.

Campaign  to help helpless children get therapy

  • Services for all children and families affected to keep them safe and supported, and to help them overcome the effects of violence
  • Improved training for professionals so that they identify children and young people caught up in violence
  • Children learning in schools about domestic violence and how to stay safe
  • Changing the definition of domestic violence to include children.
  • Pledging £13 million more to help support victims of sexual and domestic violence
  • More training for teachers and professionals to help them support children affected by domestic violence
  • Domestic violence to be addressed in the school curriculum.